| Belleville | |
Agency | |
Services | |
Projects | |
Research & Culture | |
Contact | |
DE | |
 |
|
 |
 |
|
 |
|
 |
|
 |
|
 |
|
|
|
|
||||||||||||||||||||||||||||||||
|
Short Info Internet project and exhibition Cyberhelvetia.ch for the Swiss National Exhibition Expo.02. Date: 1999-2002 Client: Credit Suisse Group, Zurich Winterthur Versicherungen, Sun Microsystems, sunrise Client Credit Suisse Group, Zurich Exhibition Partner Winterthur Versicherungen, Sun Microsystems, sunrise Duration 1999/2002 Belleville services - Idea, conception of the overall project - Design and realization Internet - Conception of the exhibition pavilion - Realization and operation of the Fotobots - Creative direction of period 1 Third party services - Cyberhelvetia.ch programming: Iogram, Nuncom, Zurich - Platform operation and project management: In&Work, In&Out, Zurich - Concept and exhibition realization: 3-Deluxe, Wiesbaden - Pavilion Architecture: Glöggler & Prevosti, Zug |
REQUIREMENTS Expo.02, the Swiss National Exhibition, was visited by 10 million people and was the epitome of cultural events over the past years. Switzerland’s leading Internet bank, Credit Suisse Group, wanted to be perceived as a visionary company, in regards to content and technology. The bank discovered Cyberhelvetia.ch, a concept developed by Belleville and supported by the Expo.02 management board. REALIZATION Cyberhelvetia.ch was simultaneously an Internet community and an exhibition. The core idea was to give visitors the opportunity to play with their identity within a virtually expanded reality. The portal to this real was the Internet city Cy, which was online one year prior to the launch of Expo.02. Fotobots (portable Internet camera devices) contri- buted substantially to the virtual society in Cy, by inviting passersby to create a self-portrait which was accessible instantly on Cyberhelvetia.ch. A total of 30 cameras were mounted in store windows all over Switzerland, and by the end of Expo.02, more than one million pictures had been captured. The images remain as a unique collective snapshot of contemporary Switzerland’s society. At Expo.02, the Internet city Cy materialized into a physical manifestation on the Arteplage Biel in a lakeside swimming pool. The pool, a traditional place for gathering and communicating, offered itself as the ideal platform to further explore the possibilities of a digital future. |
|
