Belleville Agency Services Projects Research & Culture Contact DE
2002
2007
2002
2001
2007
ETNICITtA/Biennale BIG Torino 2002 ...read more
Short Info
Public street poll with Fotobot at Turin's art biennial BIG Torino 2002
Date: 2002-2002
Client: BIG Torino (Department of Culture, City of Turin)

Belleville services
- Idea, concept, design and realization of the installation and website
- Programming (HTML, Linux, PHP)
- Building and running of the installation
- Public relations

REQUIREMENTS
We were invited to participate in the art biennial BIG Torino 2002, which was under the motto „The BIG Social Game". Martin Roth collaborated with Italianartist and editor Samantha Longoni on the Fotobot installation ETNICITtA. It was created, realized and run by Belleville for a survey among Turin's public.

 REALIZATION
ETNICITtA is a virtual forum for discussion, which reaches into material space on Via Milano 1. Weekly changing posters in a storefront invited passersby to respond to sociocultural questions. Their votes - a „YES" or „NO" - were taken at the respective Fotobot, and the status of the poll was publicly displayed. Every week, between 2000 and 4000 people voted with their portraits. The way this interactive installation poked fun at Italy's media sensibility („RAI UNO style") was a much-discussed topic all over Turin.

See also: www.rainbowNOTION.com, a similar installation in South Africa in Cape Town, Johannesburg, Soweto Kliptown, Grahamstown, Oudtshoorn.